A $50,000 ice fishing house

An engineer and fishing enthusiast develops a mobile fish house for ice fishing, complete with high-end accoutrements.

By Aviva Erlich, FSB Magazine

(FSB Magazine) -- In past years ice fishing meant pitching a small "fish house" onto the ice, chiseling a hole, and hoping you'd chosen a spot with hungry fish.

That was until Tom Lykken, engineer, avid fisherman and co-owner of SnoBear Industries (snow-bear.com), based in West Fargo, N.D., developed the world's first motorized fish house in his garage.

The SnoBear is a fully equipped fish house that can be driven along the ice on tracks and skis. It lowers itself at the flip of a switch, and built-in power drills cut as many as six fishing holes into the lake's surface.

The vehicles, which cost from $33,000 to $50,000, can be customized with anything from satellite TV to GPS-enabled fish-tracking devices. They also come equipped with escape hatches, just in case.

"Summer fishing went from rowboats to speedboats, and ice fishing has too," says co-owner Greg Hatten. "We've created a wintertime boat."

The SnoBear is now in its second year on the market. The company, which employees a staff of 15, took in just under $3 million last year; it expects revenues to double in 2007.

Please send feedback or column ideas to fsb_mail@timeinc.com.

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.