FORTUNE Small Business:

How can we market successfully on eBay?

Our expert explains how to make the auction site work for you.

By Verne Harnish, CEO, Gazelles, Ashburn, Va.

(FSB Online) -- Dear FSB: My friend and I are getting a small online T-shirt business off the ground. We plan to sell our products on eBay (Charts, Fortune 500) and advertise by wearing our products and passing out business cards and fliers. Can you offer any other suggestions?

- Tyler Gable, co-founder, Danglewear, Gilbert, Ariz.

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Dear Tyler: As Seth Godin says in his book, All Marketers are Liars, you need to do something that will get customers to remark on your product. Free word-of-mouth advertising is the most cost-effective way to generate sales.

If eBay is going to be your major sales channel, pay close attention to how successful merchants on the auction site are selling their wares, and consider how their approaches might apply to your startup. Keep your mind open to the feedback you get as you start selling your products, and that should give you good ideas, as well.  Top of page

Readers, what low-cost marketing strategies have worked for you?Share your tips here.

Related story: How can I market on a shoestring?
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.