Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Custom Camo

After streamlining his production and dropping costs, an Alabama maker of camouflage for vehicles watched sales soar.

Subscribe to Top Stories
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)

kelly_conklin.03.jpg

Kelly Conklin, 48, paints custom camouflage patterns on all-terrain vehicles at his Birmingham, Ala. company. After streamlining production at his factory, Conklin received a boost in orders from his biggest client, Yamaha (Charts). Revenue for Conklin's Conversion Technologies (205-856-7561, no URL) will hit $5 million in 2007, up 60% over 2006.

Conklin launched Conversion ten years ago when he licensed technology to coat items in distinctive camouflage schemes. He focused on ATVs because they were popular with hunters and other outdoor-sports enthusiasts. Conklin's first shipment - 300 ATVs for Polaris Industries - sold out within one week. Kawasaki (Charts), Suzuki (Charts), and Yamaha soon signed on.

When his production costs rose in 2003, Conklin tried to raise prices. Yamaha countered by offering to improve his efficiency instead, sending its engineers to analyze Conklin's workshop. "They organized my production line like an operating room," he says. Conklin will paint about 30,000 vehicles in 2007. Next up: painting a camo-covered barbecue grill for a major outdoor-equipment manufacturer. Ribs, anyone?  To top of page

To write a note to the editor about this article, click here.

Photo Galleries
15 top-paid CEOs The 15 highest-paid corporate chiefs in America took home nearly $700 million last year -- about $47 million apiece on average. Expedia's Dara Khosrowshahi tops the list -- with $95 million in total pay. David Zaslav, who was no. 1 last year moves down to no. 15 this year. More
Driving Bentley's new SUV Spending an afternoon in Bentley's luxurious new $230,000 SUV. More
Best cars for the super-rich The Robb Report has selected these as the best new cars and SUVs for anyone who doesn't have to worry about how much they spend. More
Sponsors