Breaking Views

Toyota has a tankful of cash

The Japanese automaker's first operating loss may be harsh, but it's still in a lot better shape than its American rivals.

By John Foley, breakingviews.com

Find your next Car


(breakingviews.com) -- Like a Hollywood starlet caught drunk behind the wheel, Toyota's first operating loss looks somehow worse than if it came from a regular car-maker.

For the Japanese producer, the global recession and sharply rising yen ended a record of 70 consecutive years of profitable operations. And with more of a crash than a skid. The company burned through $6.9 billion in the fourth quarter of the year to leave a $4.5 billion full-year loss. Toyota sees worse in store: a 20% slide in revenues in 2010 leading to an $8.5 billion loss.

The jump in the yen, which makes Japanese exports more expensive, cost Toyota (TM) twice what it spent on research and development. And the slump in volumes came too fast and has lasted too long. Auto sales fell 23% in Japan during April compared to a year ago, and 34% in the U.S. As dealers reduced inventories, Toyota's own sales halved in the last quarter.

Still, Toyota is in much better shape than General Motors, which lost $6 billion in the last quarter, and also saw sales cut in two. The Japanese automaker has a full tank of cash. And despite the losses, it added $8 billion to its coffers over the year, ending with $30 billion of cash and quickly-sellable assets on its balance sheet.

Toyota needs to get used to a harsher world. A steadily high yen, global overcapacity and a shrinking Japanese market, where Toyota still gets a quarter of its sales, may force Toyota to break with another tradition - that of never having closed down a plant.

Toyota also needs to find a way to thrive in China, one of few growing markets. Toyota's Chinese sales fell 17% in April, while GM (GM, Fortune 500), which has a bigger presence in popular compact brands, saw a 50% rise.

Toyota has lost its way, but its cash, technology and manufacturing expertise should see it through the crisis. Indeed, if the company can respond with its traditional fervor, it may find its global position is stronger than before. Japan's biggest car-maker is leaking red ink, but not the toxic kind that bathes the streets of Detroit. To top of page

Company Price Change % Change
Yahoo! Inc 40.93 -1.16 -2.74%
Microsoft Corp 47.52 0.84 1.80%
Bank of America Corp... 16.95 -0.09 -0.53%
Oracle Corp 39.80 -1.75 -4.21%
Facebook Inc 77.91 0.91 1.18%
Data as of Sep 19
Index Last Change % Change
Dow 17,279.74 13.75 0.08%
Nasdaq 4,579.79 -13.64 -0.30%
S&P 500 2,010.40 -0.96 -0.05%
Treasuries 2.59 -0.04 -1.60%
Data as of 2:29am ET
More Galleries
2015 Mustang's asphalt-peeling power goes modern The new Ford Mustang has been upgraded and updated to compete globally - but never fear, it's still a monster. More
15 top executives with $1 salaries Some CEOs and founders agree to salaries of just $1 a year. But once goodies like bonuses and stock options are added in, some of those executives end up taking home many millions of dollars a year. More
Mercedes SL65 AMG: 621 horses of topless power Turn heads as you blow by traffic in this roadster convertible from Mercedes. More
Worry about the hackers you don't know 
Crime syndicates and government organizations pose a much greater cyber threat than renegade hacker groups like Anonymous. Play
GE CEO: Bringing jobs back to the U.S. 
Jeff Immelt says the U.S. is a cost competitive market for advanced manufacturing and that GE is bringing jobs back from Mexico. Play
Hamster wheel and wedgie-powered transit 
Red Bull Creation challenges hackers and engineers to invent new modes of transportation. Play

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.