Gold is America's rising star of figure skating, helping her team win a bronze medal in Sochi. She's well known among sponsors for her talent, personality and looks, and has been featured on the cover of Sports Illustrated.
Big brands, such as Nike(NKE), Visa(V), Cover Girl, United Airlines and Procter & Gamble(PG), have alreadydone deals with the 18-year old, and more could followif she performs well in the women's short programWednesday.
"She has the looks, the personality and, of course, the perfect name," said Robert Tuchman, a sports sponsorship consultant and president of Goviva.
Tuchman says most winter Olympians don't get many commercialopportunities because their events tend to generate less global interest than the Summer Games.
And most winter athletes wear helmets when they compete, making them less recognizable to the crowds and less attractive to potential sponsors. Luckily for Gold, figure skating doesn't require headgear.
Medal winners at the beginning of their careers, such as Gold, are particularly bankable.
"The key is, if she has a strong showing, companies will want to get behind her now because she'll be in the Olympics again at least one or two times," said Tuchman.
Gold could negotiate individual endorsements worth at least $500,000, said Tuchman, rising to $1 million if she does well Wednesday.