These Olympians could sign lucrative endorsement deals after the Winter Games.
Kotsenburg secured the first gold for Team U.S.A. in Sochi in the men's snowboard slopestyle. He's already backed by sponsors such as Nike (NKE), Monster Beverage (MNST) and GoPro.
In a laid-back interview with CNN, he said he took it easy ahead of his big competition, munching on snacks and watching the Sochi opening ceremony.
NEXT: T.J. Oshie