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Acura gets Emotional
Acura gets Emotional
Posted by Karl Brauer, Edmunds.com

Acura wants the company's future product to be guided by emotion, and the not-so-creatively-named Sports Car Concept is supposed to represent that thinking. (You can get Automobile Magazine's take on it here, too.) With a front-engine and all-wheel-drive it could be argued that this concept isn't as "creative" as its mid-engine predecessor (the NSX).

However, using this design gives the concept car a greater shot at reality, as a front-engine, AWD platform would much easier to use for other, non-sports-car, models (such as a large luxury sedan). The NSX could have only ever been a sports car, but this basic structure could underpin multiple Acuras.

My biggest complaint? It looks too much like a 1970s Corvette, at least in the front end. But the proportions are right on, and Acura does need a shot of both performance (love that V10 under the hood) and emotion in their line-up. I'll take mine in emotional red, thank you.

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.