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Acura gets Emotional
Acura gets Emotional
Posted by Karl Brauer, Edmunds.com

Acura wants the company's future product to be guided by emotion, and the not-so-creatively-named Sports Car Concept is supposed to represent that thinking. (You can get Automobile Magazine's take on it here, too.) With a front-engine and all-wheel-drive it could be argued that this concept isn't as "creative" as its mid-engine predecessor (the NSX).

However, using this design gives the concept car a greater shot at reality, as a front-engine, AWD platform would much easier to use for other, non-sports-car, models (such as a large luxury sedan). The NSX could have only ever been a sports car, but this basic structure could underpin multiple Acuras.

My biggest complaint? It looks too much like a 1970s Corvette, at least in the front end. But the proportions are right on, and Acura does need a shot of both performance (love that V10 under the hood) and emotion in their line-up. I'll take mine in emotional red, thank you.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.