The Chicago Auto Show traditionally is as much about trucks as cars. Last year, for instance, Toyota unveiled its critically important Tundra here.
Chrysler continued the Chicago truck tradition today by unveiling its revised 2008 Dodge Dakota pickup and its new medium- and heavy-duty pickups for commercial fleets. Chrysler's product development chief Frank Klegon probably spent more time than he needed for this consumer crowd on the details of the commercial trucks - a very specific market that the general audience pays little attention to and understands even less.
Still, Chrysler did what it could with the subject, creating a set with construction equipment and distributing press kits in a simple, black lunch bucket. Lunch was delivered on pallets hauled by a Dakota truck and the side of bagged chips poured from the back of a commercial dump truck.
