12 cars that made Chrysler

Chrysler launched the low-priced Plymouth brand in 1928 to compete with Ford and Chevrolet. Plymouth gained traction in the thirties using a combination of strong value coupled with clever promotion.

The PA introduced "Floating Power," a balanced engine mounting system that isolated engine vibration to provide "the smoothness of an Eight with the economy of a Four."

Plymouth introduced its first Six the next year. Walter P. Chrysler himself had already been featured in ads urging buyers to "Look at all three!" low-priced makes.

Plymouth soon lifted Chrysler Corporation into second place in U.S. domestic production, a position it held until the early fifties.

Chrysler shut down the Plymouth brand after the 2001 model year.

Source: Walter P. Chrysler Museum; "Standard Catalog of Chrysler," edited by James T. Lenzke (Krause Publications)