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12 cars that made Chrysler

With Chrysler at another major turning point, the Walter P. Chrysler Museum looks at the most important cars in the company's history.

1932 Plymouth PA
1932 Plymouth PA
Chrysler launched the low-priced Plymouth brand in 1928 to compete with Ford and Chevrolet. Plymouth gained traction in the thirties using a combination of strong value coupled with clever promotion.

The PA introduced "Floating Power," a balanced engine mounting system that isolated engine vibration to provide "the smoothness of an Eight with the economy of a Four."

Plymouth introduced its first Six the next year. Walter P. Chrysler himself had already been featured in ads urging buyers to "Look at all three!" low-priced makes.

Plymouth soon lifted Chrysler Corporation into second place in U.S. domestic production, a position it held until the early fifties.

Chrysler shut down the Plymouth brand after the 2001 model year.

Source: Walter P. Chrysler Museum; "Standard Catalog of Chrysler," edited by James T. Lenzke (Krause Publications)


1914 Dodge

1924 Chrysler

1932 Plymouth

1934 DeSoto

1942 Jeep

1957 Chrysler

1968 Plymouth

1978 Dodge

1984 Plymouth

1989 Chrysler

1992 Dodge

2005 Chrysler
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