When he got word of the Hot Wheels competition, Reizen already had an idea that he'd been tinkering with in his head for years. It was like a Dodge version of the Batmobile. This one would be turbine powered, just like the experimental Chrysler turbine cars of the 1960s. The Design Challenge would provide an opportunity to bring the project to life, if on a lilliputian scale.
At the time, Reizen was already working on a full-sized concept car - a modified Dodge minivan called the Black Jack - to be presented at the same Las Vegas custom car trade show at which these cars are being unveiled.