101 Dumbest Moments in Business

The year's biggest boors, buffoons, and blunderers

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70. KRON 4
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"There are skeptics who think it's a bunch of hooey, but I can tell you things seem to have improved since the change."

-- Pat Patton, programming director at San Francisco TV station KRON 4, on his decision to change the station's street address from 1001 Van Ness Ave. to 1001552 after consulting with an "astronumerologist."

Though Patton says morale has improved, the bottom line is another matter: In explaining the $16 million loss it posts in a later quarter, parent company Young Broadcasting says its results were "adversely affected by a slower than expected recovery in the San Francisco market."