92. Michael Eisner
Mirror, mirror on the wall, who's the most self-deluded of them all?
"The amount of brand extension that you have done is awesome.... I felt like I was looking in through a screened mirror."
-- Former Disney CEO Michael Eisner, to guest Martha Stewart during a taping of his one-hour monthly CNBC talk show, "Conversations With Michael Eisner."
Eisner's latest brand extension has come up a wee bit short of awesome: Its debut episode in March received a rating of zero.