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It's a Web, Web, Web 2.0 world

It's not just Silicon Valley. The user-generated revolution is in full swing worldwide. Business 2.0 Magazine picks the best non-U.S. sites to watch.

By Erick Schonfeld and Yi-Wyn Yen, Business 2.0 Magazine

25 of 31

Social networks

Khichdee

Named after a rice-and-lentil Indian comfort food, Khichdee seeks to become the Craigslist of India, aggregating both online and offline classifieds into a monster search engine. While the site's content may differ at times from the listings on Craigslist -- ads for arranged marriages are common, for instance -- the idea behind it is much the same. Why place an ad in a local paper when you can post it on the Web and snag a potentially larger audience? With an average of 4,500 new ads posted day, the site is catching on.

CEO: Ashwin Sanghi

Location: Mumbai, India

URL: khichdee.com

Launch: 2006

Funding: Owned by the M.K. Sanghi Group

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