2007 endorsement income (est.): $15 million
Gordon has won the Nextel NASCAR Cup four times, and blue-chip marketers such as Coke, Kellogg, and Frito-Lay have embraced him. 
News | Markets | Technology | Personal Finance | Small Business | CNN.com 
7. Jeff Gordon (tie)
| Some are empire builders. Others are hired guns. But if they truly have world-class oomph, they're on Fortune's subjective - yet really quite accurate - list of the most powerful businesspeople in the world. (more) They don't make powermongers like they used to. The new breed of heavy hitters wields attraction rather than coercion. (more) The charismatic Apple founder pioneered several industries, made an unrivaled comeback, and established a powerhouse brand, placing him at the top of Fortune's 2007 Power 25 list. (more) |
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