Old dogs, new tricks

FSB's archives are packed with entrepreneurs who reinvented stagnant industries. Here's how some of them are doing today.

New trick: Bus travel
New trick: Bus travel
Limoliner
limoliner.com
What's duller than the inter-city bus industry? If you've ever taken a long-haul trip, it's a rhetorical question. In FSB's February 2004 issue, we covered LimoLiner, a luxury motor coach service, aimed at business travelers, that now boasts five new 45-foot liners and 51 weekly one-way trips between Boston and New York City. Annual ticket sales have doubled to 29,000. The profitable Boston-based business had 2006 revenues of $2 million and attributes growth to word-of-mouth and direct marketing. But LimoLiner has no plans to expand service beyond its current route. -Brandi Stewart

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.