Old dogs, new tricks

FSB's archives are packed with entrepreneurs who reinvented stagnant industries. Here's how some of them are doing today.

New trick: Bus travel
New trick: Bus travel
Limoliner
limoliner.com
What's duller than the inter-city bus industry? If you've ever taken a long-haul trip, it's a rhetorical question. In FSB's February 2004 issue, we covered LimoLiner, a luxury motor coach service, aimed at business travelers, that now boasts five new 45-foot liners and 51 weekly one-way trips between Boston and New York City. Annual ticket sales have doubled to 29,000. The profitable Boston-based business had 2006 revenues of $2 million and attributes growth to word-of-mouth and direct marketing. But LimoLiner has no plans to expand service beyond its current route. -Brandi Stewart

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.