Putting the zoom into electric cars

For the first time since the early 20th century, America is seeing a flowering of entrepreneurship in the auto industry. Today at least 11 new electric car companies, each working on a wide range of technologies, have launched or plan to launch models. These upstarts are not modest. They believe they can do what major automakers have failed to do: bring an electric car to the mass market.

Tesla
Tesla
Over the years entrepreneurs would occasionally emerge with a new design to challenge the Big Three, yet all failed. But the entrepreneurs and investors behind these new small firms think they will succeed thanks to consumer desire to address global warming, an abundance of investment capital, new breakthroughs in fiber composite body material, and the availability of cheap computing power and software that help simulate design challenges long before new cars hit the road.

By taking aim at many markets, the electric auto makers are multiplying their chances of success. Tesla Motors of San Carlos, Calif., will sell in early 2008 a speedy $98,000 electric roadster for the Hollywood and hedge fund sets (George Clooney and the Google guys have mailed in their down payments).

Aptera

Tesla

Phoenix

Azure

Tango

Zenn
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.