2 of 5
BACKNEXT
Text and font
Text and font

Like the tagline, the text on your homepage is too small, tightly packed and confusing.

"Put some distance in between those lines and give it some air," Schaf says. "You need to maximize the readability, which includes font and spacing."

Martin suggests increasing the font size and pulling the text further away from the image and the navigation column. "There's a lot of information to grasp, and the crammed feeling makes it even more difficult to soak it in," she says.

Schaf applauds your use of bullet points, which is a good way to outline services, but he doesn't think the actual text following those bullets is easily comprehendible.

"I had to read it several times to understand what Boreas Group is about," he says. "You need to get your core mission and vision out in simple terminology."

The best way to make sure your message gets across clearly is to tell an outside copywriter what you want on each page. A third party can often better translate the text than someone who is immersed in the industry and its jargon.

NEXT: Images

LAST UPDATE: Nov 06 2008 | 8:24 AM ET
Sponsored by
More Galleries
6 designers shaking up fashion These designers are changing the way we dress, accessorize and shop, from custom made-to-fit dresses to smart jewelry that's actually stylish. More
8 must-have travel apps Whether you've got wanderlust or an airline grievance, here are some apps to pack onto your phone. More
Secrets to success from Smalltown USA Utah State professor Michael Glauser cycled 4,000 miles this summer, visiting 100 entrepreneurs across the country. Here's a snapshot of how they grew their businesses. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.