34. Mark Pincus
34. Mark Pincus
Founder and CEO, Zynga

Pincus founded his online gaming company just four years ago and has guided it to explosive growth thanks to the popularity of Farmville and other Facebook-based games. Like most startups, Zynga used generous equity grants to attract employees in its early days. Pincus has apparently decided that he was a bit too generous. In advance of the company's expected IPO, he has reportedly been using the threat of dismissal to claw back option grants from executives whom he felt didn't deserve them.


By Richard McGill Murphy, contributor @FortuneMagazine - Last updated November 17 2011: 5:58 PM ET
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