5 slick ways to market your small business

If you want to grow your company in 2012, think a little bit different.

1. Find new ways to do 'free'
To attract small businesses to its new software, tech company Atlassian knew it had to offer something more intriguing than a free trial. Instead it gave very small firms use of the product for $10 and promised to donate that money to a global literacy charity -- inspiring many mentions on Facebook and Twitter. Since making the offer in 2009, it has raised $1.5 million for the charity, Room to Read. And it's sold about $8 million in products to customers trading up from the $10 package.


By Verne Harnish, contributor @FortuneMagazine - Last updated December 06 2011: 6:02 AM ET
Join the Conversation
5 business books you can really use

Tired of reading the same old advice? Here are a few books that can actually help you run your business.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.