10 ways Toyota is topping Ford

The Toyota comeback rolls on as the Japanese automaker takes aim at Detroit.

Gunning for No. 2
Gunning for No. 2
The recovery of Toyota from its recall crisis, Japan's earthquake and tsunami, and the strong yen has been well documented by now, but there has been less speculation about the consequences for the competition.

It is becoming clear that one of the first casualties will be Ford Motor Co. Toyota has long been the single most popular car brand, outpacing both Ford and Chevrolet. But soon, several experts say, all Toyota vehicles -- including Scion and Lexus -- will surpass Ford Motor's Ford and Lincoln brands and move into second place in U.S. sales after General Motors. "We see Toyota Corp. overtaking Ford Motor Co. this year," says veteran analyst Tom Libby of R.L. Polk.

Toyota has outsold Ford before, most recently in March, 2010. And this April, it bested Ford in retail units (excluding fleet sales). But this time, save for another unpredictable event, Toyota appears ready to secure a permanent edge. Here are ten reasons why:


By Alex Taylor III, senior editor-at-large @FortuneMagazine - Last updated June 27 2012: 12:24 PM ET
Join the Conversation

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.