The Underdog
The Underdog
Move over, Kim Kardashian, because there's a new dog in town.

Kardashian starred in a salacious Skechers ad for last year's Super Bowl. But for this year's ad, the reality TV star has been replaced by a French bulldog named Mr. Quiggly.

Being a dog does have certain advantages, at least from a Skechers perspective. Because unlike Kim, Mr. Quiggly can wear two pairs of shoes.

Mr. Quiggly will share the screen with Mark Cuban, owner of the Dallas Mavericks. (That's basketball, folks, not football.) Skechers believes that the little dog has enough star power to steal the spotlight.


By Aaron Smith and James O'Toole @CNNMoney - Last updated February 03 2012: 6:47 PM ET
Join the Conversation
Skechers ad swaps Kardashian for a dog

Skechers, the athletic shoe company, has unveiled the star of its upcoming Super Bowl commercial and it's not Kim Kardashian. Nope. It's a little dog named Mr. Quiggly.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.