The Underdog
The Underdog
Move over, Kim Kardashian, because there's a new dog in town.

Kardashian starred in a salacious Skechers ad for last year's Super Bowl. But for this year's ad, the reality TV star has been replaced by a French bulldog named Mr. Quiggly.

Being a dog does have certain advantages, at least from a Skechers perspective. Because unlike Kim, Mr. Quiggly can wear two pairs of shoes.

Mr. Quiggly will share the screen with Mark Cuban, owner of the Dallas Mavericks. (That's basketball, folks, not football.) Skechers believes that the little dog has enough star power to steal the spotlight.

By Aaron Smith and James O'Toole @CNNMoney - Last updated February 03 2012: 6:47 PM ET
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Skechers ad swaps Kardashian for a dog

Skechers, the athletic shoe company, has unveiled the star of its upcoming Super Bowl commercial and it's not Kim Kardashian. Nope. It's a little dog named Mr. Quiggly.