Victoria's secret weapons

Showmanship, prudence, and working with what it's got: How lingerie maker Victoria's Secret stays on top.

The bottom line
The bottom line
Parent company: Limited Brands
Headquarters: Columbus
Employees: 90,000

The business: Run by CEO Leslie Wexner, Limited Brands owns Victoria's Secret, Bath & Body Works, and other consumer stores.

Limited Brands (parent of Victoria's Secret and Bath & Body Works) is rockin'. Earnings jumped 27% in the latest quarter, driven by the company's biggest brand, Victoria's Secret. Limited Brands was the most admired specialty-apparel retailer on Fortune's list last year.


By Scott Cendrowski and Anne VanderMey @FortuneMagazine - Last updated February 06 2012: 5:08 AM ET
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