Victoria's secret weapons

Showmanship, prudence, and working with what it's got: How lingerie maker Victoria's Secret stays on top.

The bottom line
The bottom line
Parent company: Limited Brands
Headquarters: Columbus
Employees: 90,000

The business: Run by CEO Leslie Wexner, Limited Brands owns Victoria's Secret, Bath & Body Works, and other consumer stores.

Limited Brands (parent of Victoria's Secret and Bath & Body Works) is rockin'. Earnings jumped 27% in the latest quarter, driven by the company's biggest brand, Victoria's Secret. Limited Brands was the most admired specialty-apparel retailer on Fortune's list last year.


By Scott Cendrowski and Anne VanderMey @FortuneMagazine - Last updated February 06 2012: 5:08 AM ET
Join the Conversation
Top 50 winners

Which companies have the best reputations? Apple tops the list for the third year in a row. Who else made the top 50 this year?

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.