Victoria's secret weapons

Showmanship, prudence, and working with what it's got: How lingerie maker Victoria's Secret stays on top.

The bottom line
The bottom line
Parent company: Limited Brands
Headquarters: Columbus
Employees: 90,000

The business: Run by CEO Leslie Wexner, Limited Brands owns Victoria's Secret, Bath & Body Works, and other consumer stores.

Limited Brands (parent of Victoria's Secret and Bath & Body Works) is rockin'. Earnings jumped 27% in the latest quarter, driven by the company's biggest brand, Victoria's Secret. Limited Brands was the most admired specialty-apparel retailer on Fortune's list last year.


By Scott Cendrowski and Anne VanderMey @FortuneMagazine - Last updated February 06 2012: 5:08 AM ET
Join the Conversation
Top 50 winners

Which companies have the best reputations? Apple tops the list for the third year in a row. Who else made the top 50 this year?

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.