Manage your email chaos
Manage your email chaos

Startup: Baydin
The details: Based in Mountain View, Calif.; 4 people

Their story: Baydin's Boomerang e-mail management app helps you cut through your inbox deluge by scheduling messages. If you want to save an important note to deal with later, you can "boomerang" it: pick a time and it will vanish from your inbox until you've scheduled it to reappear. You can also set follow-up reminders to alert you at the times you choose. The software works with Gmail and Microsoft Outlook.

Their pivot: Baydin has been around since 2009, on a journey CEO Alex Moore describes this way: "Lost the founder, got new founders, changed the product ..."

The latest iteration seems to be sticking. Boomerang just crossed the 1 million downloads mark and helped Baydin draw a round of seed funding. "I drove Dave McClure to his auto mechanic and pitched him on the way," Moore says. "He was our first investor."


By Stacy Cowley & Laurie Segall @CNNMoneyTech - Last updated March 22 2012: 12:56 PM ET
Join the Conversation
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.