24 of 50
BACKNEXT
Nike
Nike
MOST ADMIRED
Top 50 rank: 24
Rank in Apparel: 1
(Previous rank: 1)
Overall score: 8.15
Why it's admired
The athletic apparel and footwear giant is a perennial on our list, admired for its brand strength, marketing prowess and innovation.

This year, it might also be lauded for its reaction to a drop in consumer spending: Although the Swoosh saw sales soften, it responded by reducing costs -- eliminating 5% of its global workforce -- and controlling inventory, ultimately beating Wall Street's expectations. --C.T.

Should Nike be admired, or what?
Nike stats
Nine key attributes of reputation Industry rank
Innovation 1
People management 1
Use of corporate assets 2
Social responsibility 1
Quality of management 2
Financial soundness 1
Long-term investment 1
Quality of products/services 1
Global competitiveness 1
Industry: Apparel
Most Admired
1 Nike 8.15
2 VF 7.72
3 Polo Ralph Lauren 7.02
4 Adidas 6.45
5 Christian Dior 5.98
6 Warnaco Group 5.80
7 Phillips-Van Heusen 5.74
8 Levi Strauss 5.62
Contenders
Rank Company Overall score
9 Hanesbrands 5.61
10 Cie Financière Richemont 5.46
11 Guess 5.36
12 Pou Chen 4.41
13 Jones Apparel Group 4.32
14 Liz Claiborne 4.25
15 Quiksilver 4.04
From the March 22, 2010 issue
Headquarters
1 Bowerman Dr.
Beaverton, OR 97005
503-671-6453
www.nikebiz.com
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  



Get more Most Admired data
(HOW THIS TOOL WORKS)

Video
How we pick the Most Admired
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.
© 2012 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy. Ad choices .