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Table of contents: VOL. 16, NO. 8 - October 1, 2006
COVER STORY
Mascot makeover
By Carlye Adler, FSB Magazine
How the Pillsbury doughboy explains consumer behavior. (more)

Features
breaking big
Soda on credit
By Mina Kimes, FSB Magazine
By upgrading its credit card reader for vending machines, USA technologies won a lucrative deal with Coca-Cola. (more)
green tech
Product Samples that Save Money (and the Earth)
By Maggie Overfelt, FSB writer-reporter
Georgia startup Tricycle makes recycled-paper carpet samples that look just like the real thing, and save the planet too. (more)
local color
Caviar from the Heartland
By Carlye Adler, FSB contributor
A Missouri fish farmer prospers from a ban on imported beluga. (more)
off hours
Cool Tools
By Emily Maltby, FSB Magazine
The best new hardware made by small businesses. (more)
Small World
By Charles Barsotti

Sculptor Support
By Maggie Overfelt, FSB writer-reporter
A marble yard hosts artists. (more)
Big marlin, big money
By Eilene Zimmerman, FSB Magazine
One business owner's idea to make extra money for his fuel dock has grown over the past 25 years into a $4 million, world-class fishing tournament. (more)
owner's manual
Addicted to Startups
By Jay Butera, FSB Magazine
I sold my company and happily walked away. So how did I end up right back in the game? (more)
people skills
Better Bosses
By Elaine Pofeldt, FSB senior editor
Three leaders use innovative strategies and rewards to motivate employees. (more)
publicity
PR for the rest of us
By Ron Stodghill, FSB senior editor
A fast-growing franchise aims to simplify marketing for small businesses. (more)
roi/technology
Sharing a Lobster
By Ron Stodghill, FSB senior editor
An online seafood merchant boosts sales by giving other Web sites a piece of its action. (more)
Phones that pay
By Justin Schardin, FSB Magazine
New accessories help cut your telecom bills at home and on the road. (more)
small biz makeover
Get Your Life Back
By Brian O'Reilly, FSB Magazine
FSB helps a California entrepreneur expand her restaurant business, hoping to give her more free time. (more)
A Running Start
By Brian O'Reilly, FSB Magazine
One year after its makeover, a prosthetics firm has nearly doubled sales. (more)
startup
Safe truck, explosive business
By Maggie Overfelt, FSB writer-reporter
Force Protection manufactures trucks that can protect its passengers from a landmine blast. (more)
In search of the perfect assistant
By Kevin Kelly, FSB Magazine
When seeking a new secretary, I made a big mistake. I hired one who didn't understand my business--or me. (more)
The man who made skiing hot
By Ian Mount, FSB Magazine contributor
Entrepreneur Alex Cushing founded an Olympic ski resort. (more)
Big health savings for small businesses
By Katherine Swartz, FSB Magazine
A safety net for insurers could put an end to entrepreneurs' precariously high premiums. (more)
Sick bills
By Ian Mount, FSB contributor
Massachusetts is considering a bill that would require all companies to offer 12 weeks of medical or family leave to employees. (more)
Innovative ways to cut energy costs
By Ian Mount, FSB contributor
3 small companies share their secrets. (more)
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