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Table of contents: VOL. 16, NO. 8 - October 1, 2006
COVER STORY
How the Pillsbury doughboy explains consumer behavior. (more)

Features
breaking big
By upgrading its credit card reader for vending machines, USA technologies won a lucrative deal with Coca-Cola. (more)
green tech
Georgia startup Tricycle makes recycled-paper carpet samples that look just like the real thing, and save the planet too. (more)
local color
A Missouri fish farmer prospers from a ban on imported beluga. (more)
off hours
The best new hardware made by small businesses. (more)

A marble yard hosts artists. (more)
One business owner's idea to make extra money for his fuel dock has grown over the past 25 years into a $4 million, world-class fishing tournament. (more)
owner's manual
I sold my company and happily walked away. So how did I end up right back in the game? (more)
people skills
Three leaders use innovative strategies and rewards to motivate employees. (more)
publicity
A fast-growing franchise aims to simplify marketing for small businesses. (more)
roi/technology
An online seafood merchant boosts sales by giving other Web sites a piece of its action. (more)
New accessories help cut your telecom bills at home and on the road. (more)
small biz makeover
FSB helps a California entrepreneur expand her restaurant business, hoping to give her more free time. (more)
One year after its makeover, a prosthetics firm has nearly doubled sales. (more)
startup
Force Protection manufactures trucks that can protect its passengers from a landmine blast. (more)
When seeking a new secretary, I made a big mistake. I hired one who didn't understand my business--or me. (more)
Entrepreneur Alex Cushing founded an Olympic ski resort. (more)
A safety net for insurers could put an end to entrepreneurs' precariously high premiums. (more)
Massachusetts is considering a bill that would require all companies to offer 12 weeks of medical or family leave to employees. (more)
3 small companies share their secrets. (more)
RECENT ISSUES
FEATURES
Entrepreneurs are finding that creating eco-friendly offices costs a bit more up front but can deliver lasting benefits. |more|
More cities are requiring restaurants to tell customers how much fat is in that burger. Smart business owners are embracing the trend. |more|
At the Bitter End, some of the world's best sailors take amateurs - including many entrepreneurs - on a wild ride. |more|
FSB's makeover squad helps a shoemaking couple chart a growth plan. |more|
Facing a dwindling supply of American tech workers, employers struggle to hire skilled foreigners. |more|