The Cost of Romance
(MONEY Magazine) – $138 Average amount men will spend on V-Day gifts for their significant other
$74 Average amount women will spend on gifts for their significant other
» Looks like Valentine's Day is an unrequited expense for guys. Not that they seem to mind: A third of men surveyed in the MONEY/ICR poll say they'd prefer their partner not get them anything.
...Vertical price drop
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