Kia lets the sun shine in
At the last newsworthy press conference of the day, Kia breathed some life into the Chicago show with its light-hearted unveiling of the Kia Rondo SX concept car. The Rondo's new marketing campaign includes a rainbow of singers belting out "Let the Sun Shine In," and that same cheery group made a live appearance on stage this morning.

The Rondo SX concept is based on the all-new Kia Rondo which went on-sale in December 2006. Compared to the standard Rondo, the SX gets more aggressive front and rear fascias, a dramatic new grille and 18-inch cast-alloy wheels with 235/40R18 Michelin Pilot Sport tires. A cold-air intake and free-flowing cat-back exhaust system increase the 2.7-liter V6's power rating to 192 hp.

The Rondo SX's cabin is dressed up to match the sporty exterior.

Kia claims it has no immediate plans to add the SX to the Rondo line-up, but claims instead to be gathering customer feedback.
Posted by Kelly Toepke, Edmunds.com Inside Line 3:37 PM 0 Comments comment | Add a Comment

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.