Kia lets the sun shine in
At the last newsworthy press conference of the day, Kia breathed some life into the Chicago show with its light-hearted unveiling of the Kia Rondo SX concept car. The Rondo's new marketing campaign includes a rainbow of singers belting out "Let the Sun Shine In," and that same cheery group made a live appearance on stage this morning.
The Rondo SX concept is based on the all-new Kia Rondo which went on-sale in December 2006. Compared to the standard Rondo, the SX gets more aggressive front and rear fascias, a dramatic new grille and 18-inch cast-alloy wheels with 235/40R18 Michelin Pilot Sport tires. A cold-air intake and free-flowing cat-back exhaust system increase the 2.7-liter V6's power rating to 192 hp.
The Rondo SX's cabin is dressed up to match the sporty exterior.
Kia claims it has no immediate plans to add the SX to the Rondo line-up, but claims instead to be gathering customer feedback.
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