Mastercard wins a big legal (and soccer) victory
Unlike my friend and fellow CNNMoney blogger Roger Parloff, I don't spend a lot of time reading legal documents. But I'm still pretty sure that the "Findings of Fact and Conclusions of Law" issued last night by U.S. District Judge Loretta A. Preska (and passed on to me this morning by a friend) in the case of Mastercard (MA) v. FIFA were a heckuva lot more incendiary than your average legal ruling.
Mastercard is suing FIFA, the global governing body of soccer, for reneging on a World Cup sponsorship deal. The company (with its ubiquitous spokesman Pele) has been a key sponsor of the world's biggest sporting event for 16 years, and had right of first refusal for future sponsorships. FIFA, however, went and signed an eight-year deal with Mastercard archrival Visa that was due to start in January. Chicago's IEG estimates that such sponsorships cost $35 million a year (far more than similar Olympics deals), but the card issuers presumably see all the publicity as worth it. Anyway, the judge found last night in Mastercard's favor, and ordered FIFA to cancel its deal with Visa and put Mastercard back in the saddle. With Mastercard now publicly traded and Visa planning an IPO soon, this is a big deal--although it's hard to put a dollar value on it since Mastercard was suing for the privilege to pay FIFA money.There will be much more informed coverage of this to come from journalists who have actually been following the case (here's a brief month-old summary from the Times of London and here's one from the WSJ by way of the Kansas City Star). But no one seems to have noticed yet that the ruling is out, so I figured I'd let the judge's somewhat incredulous words speak for themselves. You can get the entire 125-page ruling here, but this is my favorite part: FIFA's negotiators lied repeatedly to MasterCard, including when they assured MasterCard that, consistently with MasterCard's first right to acquire, FIFA would not sign a deal for the post-2006 sponsorship rights with anyone else unless it could not reach agreement with MasterCard.
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