Create perceived need/value for inherently generic or worthless products

$$: Ground-level workers with writing ability move quickly to the top, immediately snagging low to mid-six figures; those who can spin mythological concepts surrounding quotidian household objects can command up to seven figures.

The upside: Great expense account living, see your handiwork everywhere, the wonderful feeling of being creative and corporate at the same time.

The downside: Must take meetings with the AFLAC duck.

The dark side: You're considered a dinosaur at forty.