In April, Goldman Advertisement BV, a Dutch company controlled by businessman Rob Muller, launches Goldmansex.com, a directory of strip clubs and escort services.
Goldman Sachs claims that Goldmansex will tarnish the investment bank's white-shoe image. It manages to get the site shut down, but not before generating reams of press clips in which "Goldman Sachs" and "adult entertainment" are mentioned in close proximity.
