Then: We only viewed your site three times
"I only flew Concorde three times, and they were all special offers."
--Kajsa Leander, co-founder of Boo.com - which spent $135 million in two years before going bankrupt - countering charges in a book by Swedish journalist Gunnar Linstedt that her firm spent too extravagantly.
Now: We'll believe it when we see it
Boo.com cranks up the buzz machine in early 2006 with promises of a summer relaunch. Proclaiming "Boo.com is back," the site still shows no sign of a renaissance. But it is collecting your name and email address if you want to keep tabs on its progress.
 See the video, test your Dumbest knowledge, and let us you what you think was last year's most boneheaded move. (more)  Business 2.0's Adam Horowitz and comedian Mo Rocca ponder the stupidity of this tactless treatment of fired workers. (more)  |
