Then: But "Chinese health balls" don't cost 20 grand

Nokia subsidiary Vertu launches a line of high-end cell phones built out of precious metals like gold and platinum, with prices ranging from $4,900 to nearly $20,000. "This is an experiment in exquisite design and craftsmanship," designer Frank Nuovo explains. "There's a size-to-proportion balance that has a calming effect, like Chinese health balls."

Now: Bling = Ca-ching

In 2006 Vertu meets the demand for blinged cell phones, popularized by celebrity socialites like Paris Hilton, by releasing the $310,000 diamond-encrusted Signature Cobra. Though only eight $310,000 Cobras will be made, sales of a simpler version, the $115,000 Python, are capped at 26.