These perpetrators of dumbest moments past may be out of the spotlight, but check out what they're up to now.
KFC (2003)
KFC (2003)
Then: Interesting theory, Scott. Now tell us: How many calories in a nice, big serving of crow?

In October, KFC "executive vice president for marketing and food innovation" Scott Bergren announces some innovative food-related marketing: the repositioning of fried chicken as health food in a series of new TV ads. "Consumers," he says, "will be surprised to learn they can enjoy fried chicken as part of a healthy, balanced diet." They are indeed surprised: After protests from consumer advocates, who note that the advertised bucket of fried chicken contains 3,090 calories, the ads are pulled.

Now: Damage control

Yum Brands, parent company of KFC and Taco Bell, announces in late 2006 a switch to zero trans fat cooking oil for all fried products. The change comes after a watchdog group sues the chain, claiming the fast-food giant was not fully disclosing its use of harmful trans fats.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.