The 50 Who Matter Now

In our second annual ranking, Business 2.0 has compiled an unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business.

By Business 2.0 staff
Fake Steve Jobs
BACK NEXT 14 of 50
Fake Steve Jobs
Author, Secret Diary of Steve Jobs

Rank: 37

Why he matters: How could an anonymous satirist possibly matter enough to make this list? Simple. Not only is Fake Steve's site one of the most closely read blogs in Silicon Valley, but FSJ has great sources and (apparently) a pretty good line on how RSJ feels about the world around him.

FSJ is not so much Jobs's alter ego as his id, free-associating about everything from "frigtards" like Eric "Squirrel Boy" Schmidt to the "MicroTards" in Redmond. Peace, FSJ. Namaste.

Adelson
Calacanis
Bianchini
Iacobucci, Raburn
Graham
You
Williams
Musk
Melton
O'Reilly
Edmond
Zell
Huffington
Fake Steve Jobs
Walsh
Draft
Zuckerberg
Branson
Nooyi
Ambani bros.
Phillips
Negroponte
Hundt
Friis, Zennstrom
Cogan
Rosedale
Fadell
Kao
Arrington
Stephenson
Miyamoto
Eberhard
Agile software
Li
Diller
Chizen
Hurd
Wales
Bezos
McAndrews
Watanabe
Chambers
Schwarzenegger
Decker
Murdoch
Jacobs
Moritz
Private equity
Jobs
Google trio
MORE FROM BUSINESS 2.0
Ask Business 2.0
Ask Business 2.0
Got a business question? Startup CEOs and other experts will answer them here. (more)
How to build your own MySpace
How to build your own MySpace
Meet 50 Who Matter winner Gina Bianchini. Her site, Ning, lets anyone be a social networking mogul. (more) video
100 fastest-growing techs
100 fastest-growing techs
Our annual rankings show another banner year for the businesses leading the tech revival. (more)
Contact Us Closed Captioning Manage Cookies+ Site Map

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.

Contact Us Closed Captioning Manage Cookies+ Site Map

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.