Chairman and CEO, DraftFCBRank: 35Why he matters: Behavioral targeting, analytics, and data mining are all the rage in online advertising, but Draft, who made his name in direct-mail marketing, has been doing all three for decades.
Yes, he won and lost the $500 million Wal-Mart account in a matter of weeks earlier this year. But he quickly recovered by landing a $200 million account with Kmart and a bite-size $40 million deal with Kraft Lunchables. His direct-mail firm merged with 133-year-old ad agency Foote Cone & Belding in 2006, and Draft now runs the company, presiding over 9,000 employees worldwide at an agency that bills an estimated $350 million a year. Results-oriented, indeed.
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