"The New Strategic Selling"
by Robert B. Miller and Stephen E. Heiman
First published in 1985, this classic (and dense) how-to demystifies bagging big, thorny sales that require months of preparation and strategizing.
Miller and Heiman focus on selling without manipulating by homing in on what's mutually beneficial for both sides.
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Last updated September 26 2008: 8:21 AM ET
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