How to sell: 8 must-reads

6 of 8

"Influence"

"Influence: The Psychology of Persuasion"
by Robert B. Cialdini

This book is usually shelved in bookstores under the psychology section, not in business or sales, but the nuggets inside are invaluable for anyone in the business of changing minds.

NEXT: "Selling to Big Companies"

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Last updated September 26 2008: 8:21 AM ET

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