How to sell: 8 must-reads

From Warren Buffett's classic, to the tome that finally gives sales legends some respect, these volumes belong in everybody's briefcase.

1 of 8
"Birth of a Salesman"
"Birth of a Salesman: The Transformation of Selling in America"
by Walter A. Friedman

A welcome history of a much-maligned profession, overflowing with colorful characters.

Friedman traces the origins of the modern organized sales force, a "uniquely American story" that began at the turn of the 20th century as companies needed to efficiently sell the larger numbers of business machines, cars, and appliances they were producing.
NEXT: "The New Strategic Selling"
Last updated September 26 2008: 8:21 AM ET
How to sell in a lousy economy Despite a spate of negative economic indicators, these salespeople haven't missed a step. More
10 darings sales featsThese legends mastered the sales pitch - and raked in the revenues. More
Biggest sales blunders Sales psychologist Dr. G. Clotaire Rapaille talks about the biggest mistakes salespeople make. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.