What do you get when you mix a rock star, a Kennedy family member, and Fortune 500 powerhouses like Starbucks (
No. 261), Gap (
No. 178), and Apple (
No. 71)? An organization dedicated to fighting AIDS in Africa. (RED) licenses its logo on everything from lattes to laptops. In turn, the companies give part of the profits directly to the Global Fund to Fight AIDS, Tuberculosis, and Malaria.
Clockwise from left: Susan Smith Ellis, CEO, (RED); Bobby Shriver, co-founder, (RED); Tom Freston, principal, Firefly3; Juliet Flint, partner, Kleiner Perkins Caufield & Byers; Bono, U2 lead singer and co-founder, (RED)NEXT: Twitter
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