2 of 10
Lauren Bush and Ellen Gustafson
Lauren Bush and Ellen Gustafson
Lauren Bush, the 25-year-old niece of former President George W. Bush, wants to eliminate world hunger.
Co-founders, FEED Projects

They started with a simple concept: Sell burlap tote bags to help eliminate world hunger. The product has a clever appeal: Every bag is marked with a FEED stamp and a number that signifies how many children your purchase will feed.

"We're really communicating through our customers," says Bush, the 25-year-old niece of former President George W. Bush. She hatched the idea in her Princeton dorm room; Gustafson, 29, later joined her from the United Nations.

The women are making their start-up social and socially responsible. FEED is active on Facebook and Twitter. The bags are eco-friendly and reusable, and retailers like Whole Foods, Barnes & Noble and Kenneth Cole that sell their bags take a cut on their usual profit margin to support the cause.

By giving most of their profits away, Bush and Gustafson have raised more than $5 million for the UN World Food Programme.

"Hunger kills more people than malaria, tuberculosis and AIDS combined," says Bush. So there is plenty to do the world over. But next? They want to focus closer to home, addressing the growing hunger crisis in the U.S. --P.S.

NEXT: Billie Dragoo

Last updated December 18 2009: 12:52 PM ET
Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
50 most powerful women When the Most Powerful Women list premiered, just two of our honorees ran Fortune 500 companies. This year 13 do. More
25 highest-paid womenWhich corporate women raked it in - and how much did they earn? More
From the pinnacles of power by Fortune editor at large Patricia Sellers. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.