The firearm manufacturer delivered a bang-up second quarter, easily beating analysts' estimates: Sales increased 23% compared to the same quarter in 2010 and profits shot up 33%. Two new pistols accounted for a third of sales in that period, according to the company. In May, it announced the a "million gun challenge," in which Ruger promised to donate $1 to the National Rifle Association for every Ruger weapon sold from April 2011 to March 2012. The goal: Selling one million guns. Ruger appears on track more than on pace to hit its target. In July, the company says, it contributed $279,600 to the NRA.