The eBay of Latin America added 10 million registered users in 2010, continuing an extended period of growth in a region that is adding Internet users at a high rate. The company acquired its competitor DeRemate.com (an online trading platform) and bought Classified Media Group (a listing of online classified ads for cars and real estate) in 2008, after completing its IPO in 2007.

The overall result: MercadoLibre has more than quadrupled its revenues and profits since 2006. In April 2010, the market leader in e-commerce in Latin America launched the newest version of MercadoPago-its equivalent of PayPal-for all its marketplace transactions in Mexico and plans to continue expanding its online-payment-processing system.