Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Brain games

By Chris Taylor

Plastic tendrils are clutching my temples, reading electric signals from my brain. I'm sitting in a conference room in San Francisco looking at an orange box floating on a large flat screen. My goal is to make it disappear using nothing but thought. "Cheshire cat," I think, and the box starts to fade.

No, I haven't turned into the Mad Hatter, though the device I'm wearing may make me look like one. I'm trying out the Epoc headset, made by a company called Emotiv.

Earlier I calibrated the Epoc by thinking of commands for the orange box when the program asked for them: move left, move right, rise, drop, stop. For disappear, I thought of Lewis Carroll's vanishing kitty. The Epoc just proved it can remember which areas of my brain lit up while I did that.

"Electric information from the brain is broadcast on the inside of the skull, which is how the headset picks it up," says Tan Lee, president of Emotiv, via a videoconferencing system. (Like the company's 10 research scientists, she is in Sydney; 20 employees work in San Francisco.) "By the time it gets to the skull, that information looks very different from the way it does on an MRI scan. So we basically had to unfold the cortex to learn how to read it."

The $299 Epoc headset launches in early 2010, along with the Windows software that calibrates it. Emotiv's four scientist-founders hope to make it the basis of a whole new system of computer game playing: "Pressing a button to cast a magic spell doesn't give you a fulfilling experience," Lee explains. "But thinking that spell does."

The Epoc's tendrils are set to stretch far beyond games. Emotiv has received requests for developer kits from 10,000 software engineers around the world. Applications have been suggested in industries such as aerospace, education and healthcare. Some people with disabilities are already using the Epoc to control their wheelchairs.

The most fascinating -- and disturbing -- thing about the Epoc is that its software can read emotional states like anxiety, frustration, excitement and engagement. In the calibration software, they are shown rising and falling on a graph in real time, like seismic readings. The idea is that game designers will be able to adjust the difficulty of a given level if you're frustrated, or change musical tempos depending on your excitement.

As with all transformative technology, the Epoc's mind-reading abilities are bound to have unintended consequences. I couldn't ask a question in my interviews at Emotiv without my anxiety level rising on the graph. The days when journalists can smile through dull pitches while keeping their real feelings hidden may be numbered.

Play-it-safe startups, you have been warned.  To top of page

To write a note to the editor about this article, click here.

Questions & Answers

QHow does a florist sell more in this economy? We changed our business to designing weddings and events only, as the everyday flowers are not selling. We had to throw out too much product at the end of the week -- flowers are perishable! More
Get Answer
- The Flower Lady, Suwanee, Ga.
Index Last Change % Change
Dow 17,050.75 138.46 0.82%
Nasdaq 4,810.79 19.64 0.41%
S&P 500 2,013.43 17.60 0.88%
Treasuries 2.11 0.05 2.23%
Data as of 7:36pm ET
Company Price Change % Change
Bank of America Corp... 15.75 0.00 0.00%
EMC Corp 27.18 1.22 4.70%
Apple Inc 109.50 -1.28 -1.16%
Freeport-McMoRan Inc... 13.46 0.45 3.46%
General Electric Co 28.03 0.26 0.94%
Data as of 4:03pm ET


Judge denies request by Paul Smith's College to change its name in order to secure huge donation from philanthropist Joan Weill? More

The National Domestic Workers Alliance introduced a new initiative, Good Work Code, to set standards and protections for on-demand workers. More

The National Domestic Workers Alliance introduced a new initiative, Good Work Code, to set standards and protections for on-demand workers. More

Karim Abouelnaga turned down a job on Wall Street to address a problem that set him back as a low-income student: the summer slide. More

One of the largest pension funds in the country says it needs to cut benefits for 273,000 current and future retirees as soon as July. Otherwise, it won't be able to pay any benefits after 2025. More