Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

AT&T ends partnership with Tiger Woods

By David Goldman, staff writer


NEW YORK (CNNMoney.com) -- Telecom giant AT&T Inc. announced Thursday that it has ended its business relationship with Tiger Woods.

"We are ending our sponsorship agreement with Tiger Woods and wish him well in the future, " said Fletcher Cook, AT&T spokesman, in an e-mailed statement.

Woods had signed a multi-year sponsorship agreement with AT&T (T, Fortune 500) in February, but terms of the deal weren't disclosed. AT&T replaced Buick as the corporate logo on Woods' golf bag when General Motors ended its partnership with Woods earlier this year.

AT&T becomes the second of the golfer's major sponsors to terminate its business relationship with Woods since his Nov. 27 car crash brought to light Tiger's marital infidelity that took the nation by storm. Consultancy Accenture (ACN) also ended its sponsorship of Woods earlier this month.

Procter & Gamble's (PG, Fortune 500) Gillette said it would stop airing commercials that feature Woods for awhile, but it will keep Tiger as a sponsor. Other major sponsors, like Nike (NKE, Fortune 500) and Pepsi's (PEP, Fortune 500) Gatorade have stood by Woods. To top of page

Index Last Change % Change
Dow 21,611.78 -28.97 -0.13%
Nasdaq 6,390.00 4.96 0.08%
S&P 500 2,473.45 -0.38 -0.02%
Treasuries 2.24 -0.00 -0.09%
Data as of 9:05am ET
Company Price Change % Change
Kinder Morgan Inc 20.56 0.92 4.68%
AT&T Inc 36.52 0.39 1.08%
KeyCorp 18.37 -0.71 -3.72%
Lowe's Companies Inc... 72.56 -4.27 -5.56%
Verizon Communicatio... 44.22 0.78 1.80%
Data as of Jul 20
Sponsors

Sections

The Congressional Budget Office narrows its projection for when Treasury will run short on money if Congress doesn't raise or suspend the country's debt ceiling. More

Some companies are rather generous with their benefits. Here are some good ones to look out for. More