Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

AT&T ends partnership with Tiger Woods

By David Goldman, staff writer


NEW YORK (CNNMoney.com) -- Telecom giant AT&T Inc. announced Thursday that it has ended its business relationship with Tiger Woods.

"We are ending our sponsorship agreement with Tiger Woods and wish him well in the future, " said Fletcher Cook, AT&T spokesman, in an e-mailed statement.

Woods had signed a multi-year sponsorship agreement with AT&T (T, Fortune 500) in February, but terms of the deal weren't disclosed. AT&T replaced Buick as the corporate logo on Woods' golf bag when General Motors ended its partnership with Woods earlier this year.

AT&T becomes the second of the golfer's major sponsors to terminate its business relationship with Woods since his Nov. 27 car crash brought to light Tiger's marital infidelity that took the nation by storm. Consultancy Accenture (ACN) also ended its sponsorship of Woods earlier this month.

Procter & Gamble's (PG, Fortune 500) Gillette said it would stop airing commercials that feature Woods for awhile, but it will keep Tiger as a sponsor. Other major sponsors, like Nike (NKE, Fortune 500) and Pepsi's (PEP, Fortune 500) Gatorade have stood by Woods. To top of page

Search for Jobs

Index Last Change % Change
Dow 19,255.77 85.35 0.45%
Nasdaq 5,309.05 53.40 1.02%
S&P 500 2,206.90 14.95 0.68%
Treasuries 2.40 0.01 0.42%
Data as of 11:47am ET
Company Price Change % Change
Bank of America Corp... 21.76 0.54 2.52%
Chesapeake Energy Co... 7.56 0.33 4.63%
Micron Technology In... 18.43 -0.36 -1.92%
Ford Motor Co 12.42 0.17 1.43%
Apple Inc 109.10 -0.81 -0.73%
Data as of 11:32am ET
Sponsors

Sections

Investors seem to be expecting more populist political victories these days. The market shrugged off the 'No' vote in Italy that brought down Prime Minister Matteo Renzi and stocks continue to enjoy their post-Trump glow. More

Facebook admits it messed up more ad metrics than previously thought, potentially eroding its trust and relationship with marketers and publishers. More