Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

AT&T ends partnership with Tiger Woods

By David Goldman, staff writer


NEW YORK (CNNMoney.com) -- Telecom giant AT&T Inc. announced Thursday that it has ended its business relationship with Tiger Woods.

"We are ending our sponsorship agreement with Tiger Woods and wish him well in the future, " said Fletcher Cook, AT&T spokesman, in an e-mailed statement.

Woods had signed a multi-year sponsorship agreement with AT&T (T, Fortune 500) in February, but terms of the deal weren't disclosed. AT&T replaced Buick as the corporate logo on Woods' golf bag when General Motors ended its partnership with Woods earlier this year.

AT&T becomes the second of the golfer's major sponsors to terminate its business relationship with Woods since his Nov. 27 car crash brought to light Tiger's marital infidelity that took the nation by storm. Consultancy Accenture (ACN) also ended its sponsorship of Woods earlier this month.

Procter & Gamble's (PG, Fortune 500) Gillette said it would stop airing commercials that feature Woods for awhile, but it will keep Tiger as a sponsor. Other major sponsors, like Nike (NKE, Fortune 500) and Pepsi's (PEP, Fortune 500) Gatorade have stood by Woods. To top of page

Index Last Change % Change
Dow 21,080.28 -2.67 -0.01%
Nasdaq 6,210.19 4.94 0.08%
S&P 500 2,415.82 0.75 0.03%
Treasuries 2.25 -0.01 -0.22%
Data as of 7:33am ET
Company Price Change % Change
Bank of America Corp... 23.24 -0.01 -0.04%
Advanced Micro Devic... 11.00 0.02 0.18%
General Electric Co 27.45 -0.04 -0.15%
Chesapeake Energy Co... 5.29 0.11 2.12%
Ford Motor Co 10.93 0.07 0.64%
Data as of May 26
Sponsors

Sections

After growing up in poverty, Javier Galvan found stability by joining the U.S. Marine Corps. The experience helped him recognize his potential and put him on the path to med school. More

Betsy DeVos oversees a $1.3 trillion student debt program that touches 42 million Americans. Many borrowers complain about the servicing they receive. More