Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

AT&T ends partnership with Tiger Woods

By David Goldman, staff writer


NEW YORK (CNNMoney.com) -- Telecom giant AT&T Inc. announced Thursday that it has ended its business relationship with Tiger Woods.

"We are ending our sponsorship agreement with Tiger Woods and wish him well in the future, " said Fletcher Cook, AT&T spokesman, in an e-mailed statement.

Woods had signed a multi-year sponsorship agreement with AT&T (T, Fortune 500) in February, but terms of the deal weren't disclosed. AT&T replaced Buick as the corporate logo on Woods' golf bag when General Motors ended its partnership with Woods earlier this year.

AT&T becomes the second of the golfer's major sponsors to terminate its business relationship with Woods since his Nov. 27 car crash brought to light Tiger's marital infidelity that took the nation by storm. Consultancy Accenture (ACN) also ended its sponsorship of Woods earlier this month.

Procter & Gamble's (PG, Fortune 500) Gillette said it would stop airing commercials that feature Woods for awhile, but it will keep Tiger as a sponsor. Other major sponsors, like Nike (NKE, Fortune 500) and Pepsi's (PEP, Fortune 500) Gatorade have stood by Woods. To top of page

Index Last Change % Change
Dow 18,489.70 8.22 0.04%
Nasdaq 5,225.01 7.31 0.14%
S&P 500 2,177.54 2.10 0.10%
Treasuries 1.56 0.00 0.13%
Data as of 11:04am ET
Company Price Change % Change
Bank of America Corp... 15.41 0.01 0.09%
Micron Technology In... 16.34 0.83 5.38%
HP Inc 14.22 -0.18 -1.25%
Chesapeake Energy Co... 6.30 0.04 0.66%
Apple Inc 107.00 -1.03 -0.95%
Data as of 10:49am ET
Sponsors

Sections

Mylan CEO Heather Bresch defended her company amid the national outrage over skyrocketing EpiPen costs. Bresch said people should be more upset over a "broken" health care system that encourages price hikes. More

The U.K. is preparing to split from the European Union, which means about $1.3 trillion in trading relationships will have to be reset. More

Tech and telecoms companies are offering their services to help the search and rescue operation following Italy's devastating earthquake. More

Tesla started building its massive Gigafactory in June 2014. Since then, home prices in the nearby market have risen faster than the national average. More