Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

AT&T ends partnership with Tiger Woods

By David Goldman, staff writer


NEW YORK (CNNMoney.com) -- Telecom giant AT&T Inc. announced Thursday that it has ended its business relationship with Tiger Woods.

"We are ending our sponsorship agreement with Tiger Woods and wish him well in the future, " said Fletcher Cook, AT&T spokesman, in an e-mailed statement.

Woods had signed a multi-year sponsorship agreement with AT&T (T, Fortune 500) in February, but terms of the deal weren't disclosed. AT&T replaced Buick as the corporate logo on Woods' golf bag when General Motors ended its partnership with Woods earlier this year.

AT&T becomes the second of the golfer's major sponsors to terminate its business relationship with Woods since his Nov. 27 car crash brought to light Tiger's marital infidelity that took the nation by storm. Consultancy Accenture (ACN) also ended its sponsorship of Woods earlier this month.

Procter & Gamble's (PG, Fortune 500) Gillette said it would stop airing commercials that feature Woods for awhile, but it will keep Tiger as a sponsor. Other major sponsors, like Nike (NKE, Fortune 500) and Pepsi's (PEP, Fortune 500) Gatorade have stood by Woods. To top of page

Index Last Change % Change
Dow 17,873.22 44.93 0.25%
Nasdaq 4,933.51 31.74 0.65%
S&P 500 2,099.06 8.96 0.43%
Treasuries 1.85 0.03 1.54%
Data as of 8:41am ET
Company Price Change % Change
Bank of America Corp... 14.88 0.18 1.22%
Coca-Cola Enterprise... 51.55 0.69 1.36%
Baxalta Inc 45.53 -0.17 -0.37%
Apple Inc 100.35 -0.06 -0.06%
Micron Technology In... 12.31 0.36 3.01%
Data as of May 27
Sponsors

Sections

Janet Yellen hinted again Friday that a June or July interest rate hike is a very real possibility. More

The FBI has opened a national security investigation into the hacking of Bangladesh's central bank amid signs that the hack might have come from North Korea. More

The gender pay gap in the labor market is pretty well documented. But the gender gap also exists in the housing market. More