Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

AT&T ends partnership with Tiger Woods

By David Goldman, staff writer


NEW YORK (CNNMoney.com) -- Telecom giant AT&T Inc. announced Thursday that it has ended its business relationship with Tiger Woods.

"We are ending our sponsorship agreement with Tiger Woods and wish him well in the future, " said Fletcher Cook, AT&T spokesman, in an e-mailed statement.

Woods had signed a multi-year sponsorship agreement with AT&T (T, Fortune 500) in February, but terms of the deal weren't disclosed. AT&T replaced Buick as the corporate logo on Woods' golf bag when General Motors ended its partnership with Woods earlier this year.

AT&T becomes the second of the golfer's major sponsors to terminate its business relationship with Woods since his Nov. 27 car crash brought to light Tiger's marital infidelity that took the nation by storm. Consultancy Accenture (ACN) also ended its sponsorship of Woods earlier this month.

Procter & Gamble's (PG, Fortune 500) Gillette said it would stop airing commercials that feature Woods for awhile, but it will keep Tiger as a sponsor. Other major sponsors, like Nike (NKE, Fortune 500) and Pepsi's (PEP, Fortune 500) Gatorade have stood by Woods. To top of page

Index Last Change % Change
Dow 16,014.38 -12.67 -0.08%
Nasdaq 4,268.76 -14.99 -0.35%
S&P 500 1,852.21 -1.23 -0.07%
Treasuries 1.73 -0.01 -0.35%
Data as of 2:42am ET
Company Price Change % Change
Bank of America Corp... 12.20 -0.07 -0.57%
Facebook Inc 99.54 -0.21 -0.21%
Pfizer Inc 29.10 0.54 1.89%
Ford Motor Co 11.35 -0.24 -2.07%
Microsoft Corp 49.28 -0.13 -0.26%
Data as of Feb 9
Sponsors

Sections

Sports Authority faces looming deadline, possible bankruptcy filing after missing $20 million interest payment. More

President Obama's $4.15 trillion budget won't go anywhere this year with Republican lawmakers. But sometimes the proposals of outgoing presidents can influence future policy debates. Here are some of Obama's ideas from his last budget blueprint. More

STEM3 Academy was started specifically for students with autism, ADHD and Asperger's Syndrome. Its STEM-based curriculum is breaking through barriers. More

Looking to buy a home while carrying student debt? Here's the difference between making a low down payment and putting 20% down. More