NEW YORK (CNNMoney.com) -- Social networking is going to the dogs.
In its first-ever toy created for the canine community, Mattel is introducing a product called "Puppy Tweets" that meshes the hugely popular Twitter with consumers' love of pets.
Puppy Tweets is a plastic tag with a sound and motion sensor that you attach to your pet's dog collar and connect its USB receiver to your computer. Then you create a Twitter account for your dog and enjoy updates all day from Sparky or whatever its name is on your computer or smartphone.
The tag is set with several pre-recorded tweets that are triggered by the dog's activities. So if he's running around, you might get a tweet that says "I finally caught that tail I've been chasing and...OOUUUCHH!"
If Sparky is napping, he'll tweet "Somedays it feels like my paw is permanently on the snooze button!" If he's making a ruckus, his tweet will let you know that as well, saying"YAHOOOOOOO! Somedays you just gotta get your bark on."
"Puppy Tweets capitalizes on two popular trends - the use of social media and real time communication, as well as peoples' extreme love for their dogs," said Susan Russo, Mattel's director of marketing.
Puppy Tweets is part of the No. 1 toymaker's line-up of new products for 2010 that it showcased to members of the media Thursday ahead of the industry's annual Toy Fair in New York next month.
Jim Silver, a toy industry analyst and editor-in-chief of TimetoPlayMag.com, said he was "curious" about Puppy Tweets when he first saw it.
"I thought that a 5-year-old doesn't know about Twitter," he said. But he said that Mattel is going after an entirely different market and "expanding beyond kids" with Puppy Tweets. "This is a product for adults."
Does it make sense?
Said Silver,"It's a good thing to try especially since no one else has come up with a pet product quite like this."
The Force wasn't the only thing to awaken just after midnight on September 4. Cash registers sprang into life as fans flocked to buy new products tied to the latest Star Wars move. More
The Labor Department releases its August jobs report on Friday, and it will have big implications for the Federal Reserve. More
The Samsung Gear S2 is a smartwatch that will make both gadget lovers and watch lovers happy. More
The BauBax travel jacket, with 15 built-in features, needed $20,000 on Kickstarter, but got $9 million. More
Pimco's famous fund once managed by star manager Bill Gross has less than $100 billion in management for the first time since 2007. More