Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Dodge's new tough-guy color: Furious Fuchsia

challenger_fuscia.top.jpgby Peter Valdes-Dapena, senior writer


NEW YORK (CNNMoney.com) -- Furious Fuchsia, a pair of words not often seen together, is the name of a new special edition Dodge Challenger muscle car.

The bright purple cars from the still struggling Chrysler Group, available on V8-powered R/T and SRT-8 versions, will be officially unveiled later this week at the Chicago Auto Show, but the company provided photographs ahead of time

Chrysler Group is trying to better define its various brands and products as it attempts to claw back lost market share following years of slumping sales and financial cutbacks that ultimately ended in bankruptcy.

Dodge products like the Challenger muscle car and the four-door Charger sedan are targeted at male car buyers who want performance and a bold image.

About 85% of Challenger buyers are male, according to Chrysler.

Photographs don't really do justice to Furious Fuchsia, Chrysler spokesman Dan Ried insisted, while acknowledging that fuchsia might seem an odd color choice for a male-oriented car.

"I saw it in person and it actually looks pretty cool," he said. "It's tough to capture how it looks in the daylight."

SRT-8 Furious Fuchsia models will have a white interior as standard equipment. It will be optional on R/T models.

Dodge has a history of outrageous color names for its performance cars dating back to the original muscle car era of the late 1960s and early 1970s. Some colors, like Top Banana (yellow) and Sublime (green), and Go Mango (metallic orange) have also been reintroduced in recent years.

Furious Fuchsia is an all-new shade. Chrysler describes it as an updated version of Panther Pink and Moulin Rouge, colors available in 1970 and which enjoy a fan following today, including Web sites dedicated to the colors.

Only 400 of the 425-horsepower Furious Fuchsia SRT-8 Challengers will be made, the carmaker said. The 400-horsepower R/T version will also be built in limited numbers, but no figure has been announced. To top of page

Find Your Next Car
Index Last Change % Change
Dow 24,802.82 151.08 0.61%
Nasdaq 6,996.21 59.63 0.86%
S&P 500 2,691.58 15.77 0.59%
Treasuries 2.39 0.04 1.57%
Data as of 3:47pm ET
Company Price Change % Change
Bank of America Corp... 29.38 0.34 1.17%
Advanced Micro Devic... 10.92 0.63 6.12%
General Electric Co 17.80 -0.02 -0.14%
Intel Corp 46.14 1.59 3.56%
Micron Technology In... 43.60 1.20 2.84%
Data as of 3:32pm ET
Sponsors

Sections

More than 5% of DACA recipients have started their own businesses since enrolling the program, according to a recent survey. More

Employers of some of the country's lowest paid workers are stealing billions from their paychecks -- and federal and state law enforcement agencies have only been able to recover a fraction of those lost wages. More

Homeowners would be able to deduct interest on the first $750,000 of a new mortgage under the final tax bill -- down from the current $1 million threshold. More