Domestic car brands underrated: J.D. Power

By Aaron Smith, CNNMoney.com staff writer


NEW YORK (CNNMoney.com) -- A new study gives high marks to more than two dozen vehicle brands for improving their quality in 2010 -- including second-ranked Lincoln and third-ranked Buick -- but said that many of these names suffer from lousy consumer perceptions.

"Producing vehicles with world-class quality is just part of the battle for automakers," said David Sargent, vice president of automotive research at J.D. Power and Associates, in a press release. "Convincing consumers to believe in their quality is equally as important."

He said that it takes "considerable time to positively change consumer perceptions of quality and reliability."

The study said Toyota -- which has come under fire in recent months for problems with sudden acceleration, inspiring a massive recall -- "continues to perform well in long-term dependability" and won more segment awards than any other model in 2010.

Toyota owners reported relatively few problems, the study said, with 128 problems per 100 vehicles, compared to the industry average of 155. The results are based on responses from more than 52,000 owners of 2007 model year vehicles during the time between October and December of 2009.

All three of Ford's car brands rated above average in the survey while two of GM's surviving brands -- Buick and Cadillac -- also did.

GM's other two survivors, Chevrolet and GMC, rated below average as did all three Chrysler Group brands, Chrysler, Dodge and Jeep.

Porsche led the vehicle dependability study, averaging 110 problems per 100 vehicles, according to J.D. Power, a California-based marketing information company that conducted the annual study.

Land Rover placed last among the 36 vehicles studied in this report, with 255 problems per 100 vehicles. Japanese carmaker Suzuki rated only slightly better with 253 problems per 100 vehicles.

Ford's Lincoln luxury brand ranked second in the survey, barely edging out General Motors' Buick brand. Ford's Mercury brand ranked fifth, just behind Toyota's Lexus luxury brand.

The study said vehicles that are reliable but "avoided at relatively high rates due to customer concerns about reliability" are Cadillac, Ford, Hyundai, Lincoln and Mercury.

Sargent said automakers can improve customer perceptions by providing extended warranties, including features that give the car a "rich" feel, and improving the quality of new models over their predecessors. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Find Your Next Car
Index Last Change % Change
Dow 17,416.85 225.48 1.31%
Nasdaq 4,683.41 45.41 0.98%
S&P 500 2,021.25 19.09 0.95%
Treasuries 1.75 0.03 1.57%
Data as of 6:21am ET
Company Price Change % Change
Apple Inc 118.90 3.59 3.11%
Bank of America Corp... 15.43 0.23 1.51%
Yahoo! Inc 43.73 -2.73 -5.88%
Microsoft Corp 42.01 0.82 1.99%
Facebook Inc 78.00 1.76 2.31%
Data as of Jan 29

Sections

Shake Shack is a huge success in New York. But will the 'fine casual' burger and fries joint be a big hit with investors too? It looks like Wall Street has worked up its appetite for the Shake Shack IPO. More

The Wednesday announcement that Don Thompson will retire as CEO of McDonald's leaves just two black CEOs in the elite Dow 30. More

Google reported a quarterly profit on Thursday that rose from a year ago, but the company fell short of Wall Street's expectations. More

On demand delivery startup WunWun is expecting its order volume to double by the time they close up shop on Monday. All thanks to a blizzard. More

The IRS said it has carried out thousands of audits of offshore schemes and pursued criminal charges that have resulted in "billions of dollars in criminal fines and restitutions." And it won't stop there. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2015 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2015. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2015 and/or its affiliates.