Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Domestic car brands underrated: J.D. Power

By Aaron Smith, CNNMoney.com staff writer


NEW YORK (CNNMoney.com) -- A new study gives high marks to more than two dozen vehicle brands for improving their quality in 2010 -- including second-ranked Lincoln and third-ranked Buick -- but said that many of these names suffer from lousy consumer perceptions.

"Producing vehicles with world-class quality is just part of the battle for automakers," said David Sargent, vice president of automotive research at J.D. Power and Associates, in a press release. "Convincing consumers to believe in their quality is equally as important."

He said that it takes "considerable time to positively change consumer perceptions of quality and reliability."

The study said Toyota -- which has come under fire in recent months for problems with sudden acceleration, inspiring a massive recall -- "continues to perform well in long-term dependability" and won more segment awards than any other model in 2010.

Toyota owners reported relatively few problems, the study said, with 128 problems per 100 vehicles, compared to the industry average of 155. The results are based on responses from more than 52,000 owners of 2007 model year vehicles during the time between October and December of 2009.

All three of Ford's car brands rated above average in the survey while two of GM's surviving brands -- Buick and Cadillac -- also did.

GM's other two survivors, Chevrolet and GMC, rated below average as did all three Chrysler Group brands, Chrysler, Dodge and Jeep.

Porsche led the vehicle dependability study, averaging 110 problems per 100 vehicles, according to J.D. Power, a California-based marketing information company that conducted the annual study.

Land Rover placed last among the 36 vehicles studied in this report, with 255 problems per 100 vehicles. Japanese carmaker Suzuki rated only slightly better with 253 problems per 100 vehicles.

Ford's Lincoln luxury brand ranked second in the survey, barely edging out General Motors' Buick brand. Ford's Mercury brand ranked fifth, just behind Toyota's Lexus luxury brand.

The study said vehicles that are reliable but "avoided at relatively high rates due to customer concerns about reliability" are Cadillac, Ford, Hyundai, Lincoln and Mercury.

Sargent said automakers can improve customer perceptions by providing extended warranties, including features that give the car a "rich" feel, and improving the quality of new models over their predecessors. To top of page

Find Your Next Car
Index Last Change % Change
Dow 17,773.64 -57.12 -0.32%
Nasdaq 4,775.36 -29.93 -0.62%
S&P 500 2,065.30 -10.51 -0.51%
Treasuries 1.82 -0.02 -1.03%
Data as of 8:08pm ET
Company Price Change % Change
Bank of America Corp... 14.56 -0.23 -1.56%
Freeport-McMoRan Inc... 14.00 1.34 10.58%
Ford Motor Co 13.56 -0.53 -3.76%
Apple Inc 93.74 -1.09 -1.15%
Microsoft Corp 49.87 -0.03 -0.06%
Data as of Apr 29
Sponsors

Sections

The Oracle of Omaha joked that the impact on Corporate America would not be the biggest problem of a Donald Trump presidency. More

The Dow is down 300 points over the past two days, leaving the index on track for its worst week since early February. Blame fumbled earnings reports from the likes of Apple and Google as well as concerns about the Bank of Japan. More

Now you can watch the SpaceX Falcon 9 rocket land on a barge as if you were standing on the deck of the ship. More

Visa says new software will allow consumers to check out with chip cards as fast as swiping a card with magnetic strip. More