GM lands former Hyundai marketing star

By Peter Valdes-Dapena


NEW YORK (CNNMoney.com) -- General Motors has named Joel Ewanick, the former head of marketing for Hyundai Motor America, its new vice president of marketing in the United States.

While at Hyundai, Ewanick was credited with creating Hyundai's successful Hyundai Assurance sales promotion. Under that program, which launched in early 2009, Hyundai offered to take back a Hyundai buyer's new car if the buyer lost his or her job within a year of the purchase.

joel_ewanick.03.jpg
Joel Ewanick

"Joel is highly regarded in industry and marketing circles and his track record speaks for itself," Mark Reuss, president of GM North America, said in a statement. "We are very pleased to have his marketing acumen, creative leadership and energy at GM at this critical time."

Hyundai sales picked up following the announcement and other automakers, including GM, launched similar programs in the coming months. Hyundai was one of the few automakers to post an overall sales increase during 2009.

Ewanick had recently left Hyundai to join Nissan as that automaker's head of U.S. marketing in March. He will take up his new position at GM at the end of May.

In his new post, Ewanick replaces Susan Docherty. Docherty formerly headed GM's Buick-GMC division and, after GM emerged from bankruptcy last summer, she was promoted to head GM's marketing and sale efforts. Her responsibilities were were later scaled back to marketing alone. A new role for Docherty will be announced later, GM said in an announcement. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Find Your Next Car
Index Last Change % Change
Dow 17,672.60 -141.38 -0.79%
Nasdaq 4,757.88 7.48 0.16%
S&P 500 2,051.82 -11.33 -0.55%
Treasuries 1.82 -0.08 -4.17%
Data as of 1:23am ET
Company Price Change % Change
Bank of America Corp... 15.73 -0.36 -2.24%
General Electric Co 24.48 0.20 0.82%
Apple Inc 112.98 0.58 0.52%
Avon Products Inc 7.98 -0.68 -7.85%
Intel Corp 36.44 -0.46 -1.26%
Data as of Jan 23

Sections

The gender equality campaign HeForShe, which gained widespread attention in September, has now become a little more corporate. More

The euro slid early Monday after anti-austerity party Syriza's victory in Greek elections this weekend added to concerns over the currency's stability. More

Hershey has forced an importer to stop selling proper British chocolates in the United States, angering fans of Cadbury and Toffee Crisps. More

Target-date funds have become a wildly popular option among those seeking a hands-off approach to retirement investing. But not all of these funds are created equally. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2015 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2015. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2015 and/or its affiliates.