GM lands former Hyundai marketing star

By Peter Valdes-Dapena


NEW YORK (CNNMoney.com) -- General Motors has named Joel Ewanick, the former head of marketing for Hyundai Motor America, its new vice president of marketing in the United States.

While at Hyundai, Ewanick was credited with creating Hyundai's successful Hyundai Assurance sales promotion. Under that program, which launched in early 2009, Hyundai offered to take back a Hyundai buyer's new car if the buyer lost his or her job within a year of the purchase.

joel_ewanick.03.jpg
Joel Ewanick

"Joel is highly regarded in industry and marketing circles and his track record speaks for itself," Mark Reuss, president of GM North America, said in a statement. "We are very pleased to have his marketing acumen, creative leadership and energy at GM at this critical time."

Hyundai sales picked up following the announcement and other automakers, including GM, launched similar programs in the coming months. Hyundai was one of the few automakers to post an overall sales increase during 2009.

Ewanick had recently left Hyundai to join Nissan as that automaker's head of U.S. marketing in March. He will take up his new position at GM at the end of May.

In his new post, Ewanick replaces Susan Docherty. Docherty formerly headed GM's Buick-GMC division and, after GM emerged from bankruptcy last summer, she was promoted to head GM's marketing and sale efforts. Her responsibilities were were later scaled back to marketing alone. A new role for Docherty will be announced later, GM said in an announcement. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Find Your Next Car
Index Last Change % Change
Dow 16,880.36 -31.75 -0.19%
Nasdaq 4,462.90 0.00 0.00%
S&P 500 1,970.07 0.12 0.01%
Treasuries 2.55 0.09 3.74%
Data as of 1:54am ET
Company Price Change % Change
Bank of America Corp... 15.58 0.24 1.56%
Genworth Financial I... 13.98 -2.28 -14.02%
Facebook Inc 74.68 0.97 1.31%
Pfizer Inc 29.26 -0.21 -0.71%
Apple Inc 98.15 -0.23 -0.23%
Data as of Jul 30

Sections

The case involves bad mortgages sold by Countrywide Financial ahead of the Great Recession and its multi-billion dollar rescue by Bank of America. More

The case involves bad mortgages sold by Countrywide Financial ahead of the Great Recession and its multi-billion dollar rescue by Bank of America. More

Restrictive immigration policies prevent talented entrepreneurs from launching businesses in the U.S. So, they're moving to Canada. More

The Mason family, which has been struggling to pay the $100,000 student loan bill they were left with when their daughter passed away five years ago, is now seeing an outpouring of support. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.